About


Think of us as a shopper marketing learning lab to fuel your curious mind.

HERE’S WHAT YOU SHOULD KNOW ABOUT OUR SHOPPER LENS

Many purchases defy normal, rational thinking.

That could leave you thinking: “Great. Now what?”

Now, we partner to deliver compelling shopper programs that change this current behavior. It all starts by providing a distinct level of understanding around the decision-making process for your particular shopper. This requires a combination of behavioral and emotional insights, as well as an open pathway to non-linear thinking. We call this our Shopper Lens.

Our Shopper Lens is more than simply viewing the world through the eyes of the shopper. It is a way of inserting ourselves into the very lives of your shoppers to better understand how they move through their purchase decision process and interact with your brand. This deeper understanding allows us to help you facilitate, or even alter, that process—leading to a higher level of shopper satisfaction and delight. And what benefits the shopper also benefits the brand and the retailer.

Our Shopper Lens is grounded in four foundational areas that move shoppers into buyers.

  1. Brand Soul is a way of understanding your brand, the target and the place where transaction occurs
  2. Shopper Tenets ensures a holistic approach to our thinking
  3. Dimensions of Trust reminds us how critical trust bonds are in building effective connections with brands
  4. Situational Context visualizes the shopper journey along both digital and traditional paths (retailer drivers; competitive hurdles; and timing-related influencers)

Curious?

Connect!


We have a combined 50 years of experience across multiple specialties and categories and always have a passion for learning more.

HERE’S WHERE OUR CURIOSITY PAYS OFF FOR OUR +CLIENT PARTNERS:

Think + Create + Deliver + Assess + Learn +
  • Strategic Shopper Perspectives
  • Retailer & Channel Intelligence
  • Transactional Insight Development
  • Competitive Landscape
  • Go-To-Market Strategy
  • Creative Development
  • Promotional Concepting
  • Visual Identity & Branded Environments
  • In-Store Merchandising
  • Shopper & Promotional Activation
  • Retail/Partner Sell-In
  • Collateral & Educational Materials
  • Opportunity Assessment
  • Idea Assessment
  • Emotional Connection Analysis
  • Performance Assessment
  • KPI Analysis
  • Trends Analysis
  • Competitive Intelligence
  • Training & Development
  • Speaking

HERE ARE SOME CATEGORIES WE’VE LEARNED FROM OVER THE YEARS

  • QSR/Fast Casual Restaurants
  • CPG
  • Beverage
  • Automotive
  • Wireless
  • Travel & Hospitality
  • Financial Services/Banking
  • Consumer Durables (e.g. Whirlpool)
  • Healthcare
  • Automotive
  • Retail

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A new kind of shopper experience agency for the omnichannel world

+CHICAGO

73 W. Monroe, Suite 323
Chicago, IL 60603

(312) 961-8508